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|
| Name |
Age |
Gender |
| Tannim |
28 |
Male |
| Do you buy brand names or generics most? |
Brand Names |
| Category |
Brand or Generic |
Why |
| Food |
Generic |
Cheaper |
| Clothing |
Brand Name |
Quality |
| Housewares |
Generic |
Cheaper |
| Electronics |
Brand Name |
Quality |
| Automotive |
Brand Name |
Quality |
| Toys/Gifts |
Brand Name |
Quality |
| Health/Beauty |
Generic |
Cheaper |
| Prescriptions |
Generic |
Cheaper |
| Tobacco Products |
Generic |
Cheaper |
| Alcoholic Beverages |
Brand Name |
Flavor |
| Other |
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| When you buy brand names, why? |
When you buy generics, why? |
| My favorite celebrity is in the commercials |
I like the value |
| Non-celebrity commercials appeal to me |
The quality is the same |
| I like the quality of the name brand |
I don't like paying the high price for a name |
| I know the name |
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| I don't feel the generics work as well |
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| Name |
Age |
Gender |
| John Turner |
33 |
Male |
| Do you buy brand names or generics most? |
Both about equally |
| Category |
Brand or Generic |
Why |
| Food |
Brand Name |
Manufacturing Quality |
| Clothing |
Generic |
They wear the same |
| Housewares |
Brand Name |
They last longer |
| Electronics |
Brand Name |
Better quality |
| Automotive |
Brand Name |
Longer lasting |
| Toys/Gifts |
Generic |
The thought is the same |
| Health/Beauty |
Brand Name |
Less allergies |
| Prescriptions |
Generic |
They perform the same function |
| Tobacco Products |
Generic |
Same quality |
| Alcoholic Beverages |
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Do not drink |
| Other |
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| When you buy brand names, why? |
When you buy generics, why? |
| I don't feel the generics work as well. |
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